What's all the Buzz about Staging?
Although €Staging€ is the buzzword that we are now hearing on a regular basis with Real Estate, the concept of staging has actually been around for many years.
The first people to use the process of staging a home for sale were builders. They recognized that it was very difficult for people to connect with an empty home. By staging or setting the home up in a welcoming and inviting way, they discovered that potential buyers would form emotions with the home and that increased sales. It became their #1 marketing tool, and the entire building industry changed.
As the styles of houses changed from the basic box bungalow to the custom built homes of today, builders realized that they also had to change the process of how show homes were staged. It wasn't just about putting a few pieces of furniture into a room and some art on the wall. They needed to hire professionals who knew how to best use the space, with the proper size furnishings, as well as showing options for how the additional rooms (such as lofts, the home office or den and bonus rooms) could be used.
Making that emotional connection between the potential purchaser and the home become the utmost of importance. Is Staging just a Fad promoted by Television?
The onslaught of shows on HGTV and DIY channels, has done a lot to promote staging in the re-sale marketplace, unfortunately they promote it as a new trend at de-personalizing your house for sale. The theory behind this is people don't want to move into someone else's house they want to purchase a home for that is especially for themselves. While I agree with this theory in part, I believe much of what is being portrayed or taught is actually missing the point.
While the potential purchaser is looking for a home for them, it is still the €Emotional Connect€ that guides them to choosing which one to purchase. Depersonalizing a home to the point of a minimalist can actually feel cold and unwelcoming. Staging a home to show it at its best potential and warmth rather than an open slate can actually bridge that sale faster.
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